A group of people, including children and adults, are smiling and posing for a photo inside a glass structure with a stainless steel roof and a faucet visible on the right side.

A person holding a soft-serve ice cream cone with pink frosting and sprinkles, standing next to a stainless steel refrigerator in a kitchen setting.

A young child with light brown hair and blue eyes is eating a large scoop of vanilla ice cream in a cone.

real fruit

soft serve

Text reading 'INFERNIE, BC' in stylized orange letters with black outlines.

A simplified line drawing of a cone with a swirl pattern inside, with the letter 'M' to the left of the cone on a circular background.

this iz the good stuff.

Born from a love of simple pleasures and good vibes, our New Zealand–style soft serve is all about real fruit, real joy, and plenty of stoke. Nothing too complex, nothing too polished—just the good stuff, made with heart. It’s the kind of treat you don’t overthink and can feel good about… it’s not that deep, but it also kind of is.

Learn more about us!

Two young children, a girl and a boy, happily holding ice cream cones in front of a bright red Mayzerz ice cream sign on a sidewalk. The girl is smiling and the boy is licking his ice cream. Behind them, a mountainous landscape with snow-capped peaks and a partly cloudy sky is visible.

where to get your fix.

We're usually wherever the ice cream is needed most. Sometimes that's downtown Fernie. Sometimes it's the market. Sometimes it's a wedding, a festival, or a random sunny afternoon that is always improved with a freshly pulled swirl.

Check out where to find us over the coming months. Bring your friends, bring your kids, and most of all bring a healthy appreciation for soft serve.

Come find us!